Doctor Duckt has been on the road recently, presenting an introduction to Social Media and Business Resources on the Web to the Melfred Borzall distributor network. I talked about websites, Google searches, Youtube, Facebook, and Analytics – and I’m going to review some of the highlights in the next few weeks.

WEBSITES
Websites have become a part of the business landscape in the past ten years, as much as the logo on your truck and the sign on your building. You need to put some effort into maintaining these public images, but websites don’t need to be expensive.

To succeed, websites need to give your customers the information they’re looking for. Whether it’s the brands you carry, your location, or the person to talk to when the customer gets in touch.

Start simple: with a web address, a logo (or even a photo of your location!), and a contact number. But start somewhere. (Hire a student! 5 hours work should give you a toehold on the internet.)

KEYWORDS
Even the most simple website can be successful, if it can be found by Google, Yahoo or Bing. Give your web address good keywords and some links to related products.

Keywords are the search terms that a typical customer will enter into Google when they start looking for your product. Provide as many terms and descriptions as you can think of! Include the local variants and wrong names that customers might use – it helps.

LINKS
Connecting with another website in the industry is a good way to get noticed. Links that go both ways strengthens the relationship and improves your search rankings too.

Enough for now. Here’s a few photos from the road. And thanks again to Melfred Borzall for inviting me down to Santa Maria for a great visit!

Time to Eat!

Duckt from Above – Aerial view of DCD’s plant